Expert counseling
Evaluation, direction
DRTV
Shopping networks
Infomercials
Satellite media

What we want*
* IP protection has been researched, is secure
* You can talk about it without revealing patentable subject matter
* A working prototype has been made or;
* It's ready for production and sales

We will help you secure these important facets, including sourcing, should you need help.

We have been contacted by every major TV network, DRTV and infomercial studio and the cable companies looking for new innovations.

If you believe your innovation would sell on TV, we want to hear from you. Your innovation should meet the following requirements:

• Mass market appeal
• Highly demonstrable
• Good value
• Must be cost effectively manufactured

Your innovation does NOT have to be market ready. If our partners like it, we'll find the money and make it happen.

What is DRTV?
DRTV is short for "direct response television". As the name implies, DRTV is intended to stimulate viewers to take immediate action, usually by phoning a toll-free number and purchasing a product on the spot.

Typically, it can cost $100'000 to get started with a DRTV campaign, to evaluate the product, design and produce the commercial, buy television time, set up and monitor sales.

In most cases, the manufacturer is required to pay for these services up front. In other cases, we can make all these arrangements for you.

• Product - Not every product is suited for direct response television. Products that sell well usually solve a universal problem or need, lend themselves to strong visual demonstration and have high perceived value relative to the price.

• Call Centers - Since the great majority of sales from a DRTV commercial are immediate, it is necessary to have dozens or even hundreds of operators standing by to answer phones, take orders, and process credit cards. We make these arrangements for you.

• Order Fulfillment - Fulfillment includes everything necessary to get the product to the customer on time. Warehousing, packing and shipping are typical fulfillment activities. We will also arrange this important facet.

To have your innovation reviewed, it should meet our basic criteria*.

Please contact us.

*As outlined in the Quick Start Guide