We believe Essentials of Patents is one of the most valuable books written for corporations in 21st century. For small business and independent product developers who want to license their inventions, it's invaluable too.
Essentials of Patents shows the importance of patents to the organization. There's nothing more important than shareholder responsibility and focusing on the #1 asset that establishes a company's value...its patent portfolio. Essentials of Patents openly encourages corporate America to establish a Patent Quality Management system (PQM), to license in new concepts and to literally rid itself of the old NIH (not invented here) mentality.
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The fact is...Essentials of Patents is the first book ever written that explains these valuable strategies and tactics in terminology every department manager, employee and independent product developer can understand.
260 pages (7" x 9"), ISBN 0-471-25050-3 1st edition, copyright 2003 (John Wiley & Sons, NY, NY). List price $29.95... signed by author Bob DeMatteis. With your order of Essentials of Patents you receive a FREE Patents in Commerce PQM DVD and workbook, "Patent Quality Management". Together this is a $59.90 value for only $29.95.
