There are seven business strategies described in From Patent to Profit that can be applied to launch an innovation...one of which is to start up a new business.

Of the seven strategies, the primary consideration is marketing. After all, nothing happens until something gets sold.

A successful product launch is directly related to having a marketing expert in the field of your invention on your team. This may be an internal marketing department, external sales agency or a potential licensee. The right marketing partner is eminently important in almost all you do.

A marketing expert is never an invention promotion company. Nor should you let a slick talking invention promotion company salesperson convince you they'll find an expert for you. If you believe that, we've got a bridge crossing the Hudson we like to sell you. Be assured your marketing partners want to work directly with you...not through a [fraud-ridden] middleman.

Your patent's value is directly related to marketability. In fact, every claim in your patent application should be substantiated by marketability. You can even say that marketing validates your patent's scope. Without a marketing expert on your team early on...you may never know how effective, how successful, how profitable, your patent will become.

Some inventors think of marketing as a necessary evil. However smart inventors think of strong marketers as an inventor's best friend. Once you've built a relationship with a marketing expert who actively sells in your field, your job as an inventor/developer becomes a lot easier.

From Patent to Profit describes the seven strategies to success. Before you're deep into product development and the patenting processes you should be aware of these seven approaches. You should have a good idea of how you're going to go to market and if licensing or a strategic partnership is a better way to go. After all, with your marketing partner in place, it's a lot easier to invent and create, and it'll cost a whole let less.