Nothing happens until something gets sold
Some inventors think of marketing as a necessary evil. As though you have to use hype to convince to "buy your invention".
The truth is, smart inventors think of marketers as their best friends. And once you've built a relationship with a marketing expert in your field, your job as an inventor becomes a lot easier. Exciting even.
It's sad but true. 97% of inventors get so caught up in their inventions, they lose sight of their real objective. They lose sight of what it takes to make their dream come true.
Believe it or not there is a simple formula to success that virtually every successful inventor applies. When you apply the formula...
If your focus in on your invention, you are off track!
Don't be fooled. An invention leads to a potential solution, but most inventors fail to commercialize their ideas and inventions because their focus is wrong. We teach and apply a concept that is far more powerful. It is the same concept that 99% of successful inventors apply
A patent's value is directly related to marketability
In fact, every claim in your patent application should be substantiated by marketability. You might say that marketing validates your patent. Without qualifying marketing as early on as possible...you may never know how effective, how successful, how profitable, your patent will become.
From Patent to Profit describes marketing inventions like no other. It is the foundation of our 100% success rate. Our Quick Start Kit and Fast Trac Kits provide inventors with the necessary tools to have a clear understanding of their marketing objectives.
You should have a good idea of how you're going to go to market and if licensing or a strategic partnership is a better way to go. After all, with a marketing partner in place, it's a lot easier to invent and create, and it'll cost a whole lot less.
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The formula for a 100% success rate Most inventors get an idea, then work diligently trying to make the invention fit the need. It rarely works out as evidenced by the 97% failure rate. We don't take that approach. What we do is...(more) |
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Why 97% of all inventors should stop what they're doing 97% of all inventors are on their way to joining the 97% failure category. 2% of them will discover what changes they need to make to have success. The other 1% of us will keep on...(more) |
Success breeds success
A few From Patent to Profit sponsors and endorsers |
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