ESSENTIALS OF PATENTS REVIEW

Courtesy of Competia Online Magazine

Essentials of Patents is an insightful guide for business professionals who seek to have a better understanding of patents for strategic intelligence purposes. The book provides readers with the basics behind the nature of patents, the importance of patents when it comes to measuring corporate wealth, and a straightforward approach to establishing a Patent Quality Management (PQM) system.

The authors have broken down the content of the book into two distinct sections.

The first four chapters of the book are dedicated to the fundamentals of patents in the corporate world. Gibbs and DeMatteis discuss in detail the key aspects behind patent licensing, strategy, and tactics to make better business decisions.

The next six chapters focus on the management of patents within various departments in large companies. Readers are given examples of how patents can influence the way managers adjust their plans in marketing, engineering, manufacturing and operations. In addition, the authors share their views on how patents should be managed by finance, human resources and information technology departments.

The final two chapters discuss the role legal counsel and the CEO take on in a company that has a Patent Quality Management (PQM) system. After reading these chapters, readers will have a better idea of how critical the legal department and CEO are to managing existing and future patents.

Competitive intelligence practitioners who are not experts in the domain of patents, must read Essentials of Patents. When they are collecting information on patents, whether it is to track their competitors' new products or analyze the competitions' R&D abilities, they should keep book nearby.