Essentials of Patents Explains

As a corporation licensing in a new innovation, Essentials of Patents discusses how to evaluate it and the encompassing patent protection. It shows what each department should consider. For a licensor, this is also important as it clearly explains what a prospective licensee is looking for, what each department manager considers, and even how to talk to them. If you're serious about licensing your inventions and patents to corporate America you'll have to read this book.

Written by Bob DeMatteis and Andy Gibbs , two of the most knowledgeable invention and patent strategists in the U.S. , Essentials of Patents will show you how to:

• Leverage patents as a powerful competitive business tool.
• Exploit patents to slash product time-to-market.
• Apply strategies and tactics that will give you a competitive edge.
• Define the role of each employee in a company in order to create, grow and protect shareholder value.
• Maximize patent value.
• Apply valuable tenets to license in and license out technologies.