ESSENTIALS OF PATENTS Reviews

“At last, a quality reference text I can heartily recommend to my corporate clients and independent inventors alike. DeMatteis and Gibbs have drawn upon a wealth of experience in pulling together a remarkable book deftly placing invention and the US Patent System in a real-world business context." Don Kelly, CEO, Intellectual Asset Management Associates, LLC, and former Director, U.S. Patent and Trademark Office.

“Essentials of Patents is easy to read and understand and takes an engineer or inventor through the process of developing a bulletproof patent and licensing strategy. It also discusses patent tactics that no other book reveals. Inventors will discover the essential elements companies look for when licensing in new technologies. Every start-up company and inventor must read this book if they plan to partner their patented innovations. It's about time someone wrote a book on managing your patents so you can get real time results! Complete with the 21st Century patent office rules, this book will be one of the first books in our library that we'll recommend to our clients”...Steve Schneider, Coordinator, Sawyer Center, Redwood Empire Small Business Development Center, Santa Rosa, CA

“Essentials of Patents teaches the realities of patent management in today's cut-throat corporate world. It provides an in-depth analysis of patent strategy for companies of various sizes. Regardless if your current patent portfolio consists of 5 patents or 500 patents, you will gain valuable knowledge on how to effectively manage these intangible assets while simultaneously developing future patent assets. Effective intellectual property management requires the entire company to understand important patent management strategies from employment agreements to patent infringement. Essentials of Patents also teaches companies how to manage their patent rights resulting in increased company value. Whether you want to learn how to develop an overall patent management strategy or simply want to learn how to effectively license your technology, this book provides the tools you need. Intangible assets, including patents, are typically a company's most valuable asset. Effective Patent Quality Management (PQM) should be mastered by all managers, not just corporate counsel. PQM requires a team approach for a company to succeed. Essentials of Patents is the 'survival guide' no team should proceed without. One of the top five books all intellectual property managers should have on their desk.” Michael S. Neustel, U.S. Patent Attorney. 

"Essentials of Patents gives the reader a practical view of the business side of patents. As such it will prove valuable to business professionals as it treats all aspects of maximizing the value of patent property. The book should also provide patent attorneys insight into their customers and their needs. Even wire-haired inventors and some bald inventors will find this a useful book."…James L. Fergason, inventor of the liquid crystal display (LCD), holder of more than 125 patents in 47 countries, and inductee to the National Inventors Hall of Fame. 

"Every Small Business Development Center, every manufacturing facilitation organization, every inventor's support group, every law office, every college and university needs at least one copy of the Essentials of Patents for client, customer and student use. This clearly written book, by two experienced, successful and articulate inventors will make our jobs easier when we facilitate the patent process. Thanks Gibbs and DeMatteis for another book well done!"…Mary Wollesen, Director, SBDC, Sierra Region

A simple, yet compelling, “how-to” manual for generating and fostering a sustainable patent-consciousness in all corporate employees, now a critical task in our knowledge-driven economy. The authors provide a simple, yet compelling, “how-to” manual for generating and fostering a sustainable patent-consciousness in all corporate employees, now a critical task in our knowledge-driven economy. The book very effectively teaches each employee how to apply a familiar process, quality management, to patent value creation by listing specific goals, useful tips, and real world comments. For example, it vigorously challenges all CEO’s to revise their corporate mission statements to include intellectual property value creation, thereby conveying the expectation for IP awareness and diligence from every employee. The writers give very insightful and well-supported descriptions for traditional corporate roles, while highlighting corresponding quirks which severely limit the exploitation of ideas (such as the “not-invented-here” syndrome - prevalent with engineers), as well as practical guidance for removing these destructive obstacles. They talk directly to each role and suggest what each individual must do to create, grow, and protect shareholder value through the development and exploitation of patents. This is a cornerstone book which will definitely impact the business processes in corporate America. Lucy Teixeira Akers, Chairman, PIUG, Inc. – The International Society for Patent Information and former IP Management Program Team Leader, ExxonMobil Chemical Co.

"Patents are becoming a significant contributor to shareholder value. Essentials of Patents presents a solid model for integration of senior managers, who were traditionally considered by corporate engineering and legal staff to be "patent outsiders", into the Patent Value Equation."…Vern Norviel, General Counsel, Perlegen Sciences, Inc.