Expert counseling
Evaluation, direction
DRTV
Shopping networks
Infomercials
Satellite media

What we want*
* IP protection has been researched, is secure
* You can talk about it without revealing patentable subject matter
* A working prototype has been made or;
* It's ready for production and sales

We will help you secure these important facets should you need help.

Infomercials
The word infomercial is a combination of two words, information and commercial. Ideally, a good infomercial combines useful, sometimes entertaining information with the selling power of a traditional television commercial.

There is both an art and a science to producing a successful direct response infomercial or commercial. Nearly all direct response commercials have these elements: problem setup, solution, demonstration, testimonials, sense of urgency, call to action and incentive for acting immediately.

• Short-form infomercial – direct response television messages that are 30 seconds to two minutes in length are generally referred to as “short-form” informercials, or DRTV, and fit into typical station or network commercial breaks. Because of their shorter length, they tend to resemble traditional commercials with a strong call to action.

• Long-form infomercial – This type of direct response television uses a 30-minute message designed to fit into a half-hour television programming slot. Television is first and foremost an entertainment medium. DRTV commercials have to engage a viewer from the onset with a relevant problem or situation, and an intriguing story or compelling solution. Long-form infomercials typically have numerous calls to action embedded in them and make heavy use of testimonials.

• Acquiring media – Of course, no infomercial can produce sales for your invention unless it is seen by a significant number of viewers. Acquiring the television time, whether commercial blocks or entire half hours is what media buying is all about. Experienced media buyers seek competitive prices and the right demographics (viewers whose age, gender, interests match those of the potential buyer). Television time is can be purchased from the station or network and paid for in cash or by giving the broadcaster a percentage of sales. Typically, the preliminary media buys are considered tests, allowing adjustments to be made before the full campaign is rolled out.

To have your innovation reviewed, it should meet our basic criteria*. If you need any help with any phase please contact us.

*As outlined in the Quick Start Guide