There are several approaches to getting your innovations successfully launched. Some work well with new innovations (we know 'those cats' inside out), others...well, we'll just say "good luck"...you're going to need it!
Conventional sales channels
This is your company selling your innovation to the world. The From Patent to Profit way will show you how to do this without missing a beat:
- Through existing distribution channels
- Direct to retailers
- Direct to end users
- TV (DRTV, infomercials, QVC, etc.)
- Internet
- Catalog sales
Unconventional approaches:
This is where you or your company launches your innovation through a form of partnering. We are masters of these approaches, which are covered extensively in the From Patent to Profit way:
- Licensing
- JDAs
- Private label
- Consulting agreements
- Commercial/industrial focus
- Partnership/venture group
Not Recommended (97%+ failure category):
Obviously these are the scam companies in the news:
The most common approaches used by new inventors are sadly the last three "Not Recommended" methods.
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How experienced inventors decide which approach to pursue Knowing how to do this completely separates an inventor from the pack. It puts them directly in the 100% success category. you see, experienced innovators know that...(more) |
Which cat do you want to skin?...ouch!
A few From Patent to Profit sponsors and endorsers |
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