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If you have a patent pending, or perhaps it's not even applied for, how do you plan to approach experienced marketers in the field of your inveniton? Are you going to call them on the phone and tell them you've got a great idea? That they should sign one of your confidentiality agreements? That it's the best thing since sliced bread? That there's nothing like it on the market? That it's a "must have invention"? Do you plan to do a mass mailing of hundreds of flyers with corny clip art? If you intend to do any of these things, you've completely missed the point. First of all, you have to be able to talk about your invention in simple language without revealing the inventive subject matter. Don't utter the words, "it's impossible"...because that's not true. You just have to spend some time to figure it out. Until you've done this effectively, you're not ready to talk to, let alone contact, prospective marketing partners. The best way to do reveal the opporunity your invention represents with a new product summary. This one-page summary can get substantial exposure without jeopardzing your patent rights. After it attracts the attention of a potential partner, you can ask the person to sign a confidentiality agreement so you may disclose more. It's much easier from this point on. And much more interesting too...because you've got serious interest! Now, what are marketing experts looking for? Still don't know? Mouseover the question in the box on the left. If you already have a patent pending or granted and your invention is well-developed, you can prepare a complete product brochure that's also printed on the reverse side more thoroughly illustrating your innovation and the inventive subject matter. |
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We've been helping inventors for over ten years and believe we know what we're talking about. Evidently the US Government, some prominent companies and patent attorneys think so too.
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Experienced inventors know you can protect your ideas free, design and prototype your inventions for a few dollars, file patent applications for $100, and build your own profitable marketing relationships. In contrast, many inexperienced inventors spend countless millions on invention promotion companies for an array of worthless marketing reports, unqualified product design and prototyping, weak patents and bogus "exposure to industry". It's a $90 million a year scam.
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