Expert counseling
Evaluation, direction
DRTV
Shopping networks
Infomercials
Satellite media

What we want*
* IP protection has been researched, is secure
* You can talk about it without revealing patentable subject matter
* A working prototype has been made or;
* It's ready for production and sales

Again, we can't help you secure these important facets should you need help.

How to Get Editorial Coverage
Product placement begins when a manufacturer/distributor provides product, usually free of charge, to a television production company for inclusion into the editorial portion a program, this is commonly referred to as product placement or product integration. In some cases, placement is free; in other situations producers charge a fee. Many informational programs, however, do not charge for placement and the exposure can be significant.

• Relevance - The key is to match product to program content. A home improvement show, for example, would offer an obvious placement opportunity for tools. The key is to package the product in a pitch with broad appeal that is not overly promotional. Producers generally like a “hook” that ties into current events, news, seasonal themes, trends, etc.
• Product Spotlights and Reviews – Some informational programming includes segments that focus on new products. News is the crucial element in these pitches. How does the product address a widely recognized problem or situation? Why is it innovative or unique?
• Wide Range of Television Opportunities - When it comes to low-cost or no-cost product exposure through editorial placement, there are many potential venues:
• Local and Regional Broadcast Stations – New products that are particularly innovative or do an exceptional job of solving a problem, can find their way into local and regional television news broadcasts. A story line or hook helps. For example, does the inventor live locally, or, is there a compelling tale about the circumstances surrounding the invention?
• Broadcast Networks - ABC, NBC, CBS and Fox all have morning and variety shows that, from time to time, feature segments about products and, occasionally, the inventors behind the products.
• Cable Networks – Many cable networks cater to special interest or niche audiences (e.g. home improvement, food, pets, entertaining, autos, etc.) and produce programming specifically for them. Quite often, these targeted networks will have interest in products that reflect the interests of their viewers.
• Online – User contributed sites such as YouTube, social networking destinations like Facebook, retail sites similar to Amazon and informational sites all offer an opportunity to stream on-demand video about your invention. The online environment, however, is different from a broadcast setting and the video needs to be crafted with these differences in mind.

To have your innovation reviewed for this possible TV exposure, it should meet our basic criteria*. If you need any help with any phase please contact us.

*As outlined in the Quick Start Guide